Meriam Webster states that ARTIFICE “stresses creative skill or intelligence, but it also implies a sense of falseness and trickery. Artifice derives from artificium, Latin for "artifice." That root also gave English artificial. Artificium, in turn, developed from ars, the Latin root underlying the word art.”

When one hears the word artifice, their immediate idea of the word is “artificial”, “false”, “fake”, or “illusion”. Artifice, depending upon who it is that is utilizing, performing, embodying or expressing it, is any of those but here at HGSW, it means and is purposed for external aesthetic to express ones inner self by way of beauty, decoration and glamour to invoke emotions, provoke inspiration, and to motivate creative expression of the self to consume oneself as a work of art and an established definition of beauty.

Nature both traffics, exercises, and ensnares by way of artifice. From the soft and full beauty of a flower to the feathers of a peacock, the scent of rain in the air after a thunder storm to various hues of a sunset or the glow of the moon in a sky of deepest night, it would only make sense for human beings- another animal in natures bestiary- to follow accordingly.

HGSW has a variety of “SKINtrigues” to cater to your desires of enhancing or expressing your beauty by ways of everyday artifice from the fluff and buff of lash extensions to the permanence of skin modifications by way of ink.